Leveraging data and adding value

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value.

Leveraging Data And Adding Value

A 3M success story

Paulette Goggins Market Development Supervisor, 3M, Construction and Home Improvements Division, United States. andJoán E. Palmquist Senior Vice President, Custom Research Inc., United States.

INTRODUCTION...

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