Letter to the Editor: The Ultimate Secrets of Advertising: a Rejoinder

This is a response to the review in March Admap of the book 'The Ultimate Secrets of Advertising' by its author John Philip Jones.

Letters

The Ultimate Secrets of Advertising: a Rejoinder

An open letter to the editor by the author, John Phillip Jones

The anonymous review of my new book in Admap, March 2002 (page 6) compels me to respond. The features of the book with which the reviewer...