Letter from Geoffrey Precourt: Profiling America’s business elites

In this article, WARC Online's U.S. Editor, Geoffrey Precourt, looks into the media and technology habits of business elites in America.

Letter from Geoffrey Precourt: Profiling America’s business elites

Geoffrey Precourt WARC Online

Continuing his series of Stateside newsletters, the US Editor of WARC Online looks into the media and technology habits of boardroom America.

As the holiday season started to kick into full retail gear, marketing analysts had their choice of data, with glasses half-filled and half-empty: They could toast with a half-full glass for the performance of Black Friday - the day after Thanksgiving that’s traditionally the biggest bargain day of the year - when $10.6 billion in sales...

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