Letter from Geoffrey Precourt: Online ad networks hit bottom as US media deals dry up

Geoffrey Precourt

WARC Online's U.S. Editor, Geoffrey Precourt, reports on the publication of the 2009 DeSilva+Phillips M&A Report.

Letter from Geoffrey Precourt: Online ad networks hit bottom as US media deals dry up

Geoffrey Precourt WARC Online

Market maturity essentially defines risk. When television first became a mass-market medium, it didn't take long to see that the airwaves...

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