Letter from Geoffrey Precourt: Eyes on the Prize - the 2008 Agency of the Year awards

Geoffrey Precourt

This article, by WARC Online's U.S. Editor, Geoffrey Precourt, looks at the end of year agency rankings in the U.S., and asks if they reflect the new business realities for the U.S.

Letter from Geoffrey Precourt: Eyes on the Prize - the 2008 Agency of the Year awards

Geoffrey PrecourtWARC Online 

Geoffrey Precourt, WARC Online’s US Editor, wonders if the end of year agency rankings reflect the new business realities for the US ad industry

Back in the day, when Adweek and Advertising Age were fiercely competitive in the United States, the selection of “Agency of Year” was a complicated spy-in-the-night process. Each publication wanted to give its hero an exclusive shout-out.

Overlap was an acknowledged embarrassment for all parties. Complicating the assignment was that...

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