Let's go shopping

In this introduction to Admap’s January 2004 ‘Focus on Retail Advertising’, the author comments on the growing internationalisation of retail trade and the spread of malls.

Let's go shopping

In the 19th century, the word 'marketing' meant, simply, shopping: going to the market and buying what you needed. Like 'consumerism', its meaning has since changed by about 180o. But the intimate relationship between marketing and...