Let me entertain you: the impact of social media on European entertainment habits

This article discusses the key findings from the latest European Entertainment Futures report from the Future Foundation research consortium, which explores the trends impacting on European consumers' experience and participation of existing and emerging forms of entertainment.

Let me entertain you: the impact of social media on European entertainment habits

Laura James

It may not be obvious as much of western Europe heads into recession, but over the last decade, the average amount of time western Europeans spend working has fallen 3% and the sums invested in leisure activities have also risen.

The continent’s growing internet usage has allowed people to increase the number of activities they enjoy, and often share them with family, friends and complete strangers.

But while many marketers have been persuaded by such trends to focus on “engagement” strategies, it is important...

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