Lessons from the polls: retrospective views on the performance of the opinion polls conducted in the run-up to the 2010 UK General Election

This article is a composite postscript following on from the papers published in recent editions of IJMR in response to the Call for Papers ‘Researching Voting Intentions’.

Lessons from the Polls: Retrospective views on the performance of the opinion polls conducted in the run-up to the 2010 UK general election



The failure of the opinion polls in the 1992 UK general election

Adam Phillips

Real Research

On the afternoon of Thursday 9 April 1992, I was driving back to the office from a meeting at the Market Research Society when Sue Stoessel the Director General of the MRS called to say that she had forgotten to ask me what the MRS should do if the polls were badly out of line with the...

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