Lessons from failure: Four reasons why brand partnerships go wrong

An analysis of failed brand partnerships and what can we learn from them. There are four reasons they falter.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

Where to start

Brand partnerships have always been part of a marketer’s armoury, albeit under a constantly evolving stream of different relationship tcollection in 2018.

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