Lessons from APAC: What can we learn from Asia’s social commerce strategy?

Social commerce is an umbrella term that refers to a broader swath of interactions that take place in, around and adjacent to social platforms themselves. Marketers in the APAC region have taken advantage of this platform with swiftness and innovation. US marketers have much to learn from Asia’s approach.

Around the country, in their own houses and couches and beds, Americans are using social media apps. From the little rectangle in their hands, a cool glow emanates, as well as a soundtrack like a radio perpetually switching channels. They are on one of...

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