Les Rotisseries St-Hubert

Campaign in 1997-2000 to revitalise a restaurant brand (a BBQ rotisserie) in Quebec, Les Rôtisseries St-Hubert .
Agency: Saint-Jacques Valle Young and Rubicam, MontrealAuthor: Not credited

SUSTAINED SUCCESS SILVER

Les Rtisseries St-Hubert 

Executive Summary

When a long established and dominant retail brand sees its clientele aging and new clients staying away,...