Leon's: Part of the Family

Leon’s, the Canadian furniture retail company, repositioned its furniture as being part of the family to drive sales.

Campaign details

Agency: TAXI Canada LTD. Advertiser: Leon's Category: Building Brand Equity

Section I — Case Parameters

Business Results Period (Consecutive Months): March 2016 to July 2017 Start of Advertising/Communication Effort: March 2016 Base Period as a Benchmark: March 2015 to March 2016 National, English and French Over $5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands