Lenovo: Work for humankind

Lenovo, a consumer electronics manufacturer, ran a content series that showcased its technology and encouraged Gen Z and Millennials to give back while working from home.

Campaign Objectives

This is the story of a campaign that probably shouldn't have happened. An idea that on first airing was received by our client with the words "You'll never do it". It challenged our people like never before – creatively, logistically...

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