Lenovo: Work for humankind

Lenovo, a consumer electronics manufacturer, ran a content series that showcased its technology and encouraged Gen Z and Millennials to give back while working from home.

Campaign Objectives

This is the story of a campaign that probably shouldn't have happened. An idea that on first airing was received by our client with the words "You'll never do it". It challenged our people like never before – creatively, logistically and emotionally - forcing us to innovate every step of the way. Work for Humankind (WFH) is the story of how Lenovo helped improved the future of the people, flora and fauna of one of the world's most remote islands, through the power of technology and connection.

As we emerged from almost two years of global...

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Insights Team
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