Lenovo: How data analytics drove Lenovo's transformation story

Lenovo, a PC maker, launched a global campaign to tell the successful story of the Solutions and Services Group (SSG), as well as demonstrate how the brand's transformation manifested through the interactions of its business groups.

Description

SETTING UP FOR SUCCESS

As part of a far-reaching organization-wide transformation, Lenovo needed to measure the performance of its new and crucial business unit: Solutions and Services Group (SSG). While a distinct unit, SSG crosses over with...

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