Lenovo "Growing Against the Wind" May 4th Youth Festival Video

Lenovo is a leader in the global computer market. Lenovo's proposition of "born upward" in consumption is in the group's "Smarter technology for all", downstream of "Lenovo Smart China" in China, with complex information levels and lack of foothold. Therefore, Lenovo hopes to use the node of the May 4th Youth Day to strengthen the proposition of "born upward", and at the same time conduct in-depth communication with young users to impress young users and enhance brand identity.

Case details

Brand: LenovoBrand owner: Lenovo China Consumer Business GroupMain agency: Blue Cursor Digital Marketing AgencyMain agency holding group: Blue Focus GroupMarket launch: Mainland ChinaIndustry: 3CMedia Channels: Key Opinion Consumer KOC, Website/Micro Website, Mobile & Application APP, Mini Programs, Online Display Advertising, Online Video Advertising, Video/Micro Film, Content MarketingBudget: 50-1 million

Case Summary

Lenovo's proposition of "born upward" in consumption is in the group's "Smarter technology for all", downstream of "Lenovo Smart China" in China, with complex information levels and lack of foothold. Therefore,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands