Lenovo "Growing Against the Wind" May 4th Youth Festival Video

Lenovo is a leader in the global computer market. Lenovo's proposition of "born upward" in consumption is in the group's "Smarter technology for all", downstream of "Lenovo Smart China" in China, with complex information levels and lack of foothold. Therefore, Lenovo hopes to use the node of the May 4th Youth Day to strengthen the proposition of "born upward", and at the same time conduct in-depth communication with young users to impress young users and enhance brand identity.

Case details

Brand: LenovoBrand owner: Lenovo China Consumer Business GroupMain agency: Blue Cursor Digital Marketing AgencyMain agency holding group: Blue Focus GroupMarket launch: Mainland ChinaIndustry: 3CMedia Channels:Key Opinion Consumer KOC, Website/Micro...

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