Campaign details
Brand: LenovoBrand owner: Lenovo GroupAgencies: Zeno Group, WE CommunicationsMarket: Asia (general region), Australia, New ZealandSector: PCs, ComputingMedia channels: Content marketing, Email marketing, Events & experiential, Online video, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
By the middle of 2019, Asia Pacific had emerged as a frontrunner in digital transformation, and industry trends indicated a seismic shift towards a service-led strategy, which technology brand Lenovo's competitors were beginning to capture. In 2020, as the COVID-19 pandemic accelerated, Lenovo recognised...