Lenovo: Beyond PC

Genevieve Hilton, Jacinth Chen

A highly targeted communications approach was employed to raise awareness and build the foundations for future trust in technology brand Lenovo as a serious contender in the Asia Pacific IT services market.

Campaign details

Brand: LenovoBrand owner: Lenovo GroupAgencies: Zeno Group, WE CommunicationsMarket: Asia (general region), Australia, New ZealandSector: PCs, ComputingMedia channels:Content marketing, Email marketing, Events & experiential, Online video,...

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