Lenovo: Beyond PC

A highly targeted communications approach was employed to raise awareness and build the foundations for future trust in technology brand Lenovo as a serious contender in the Asia Pacific IT services market.

Campaign details

Brand: LenovoBrand owner: Lenovo GroupAgencies: Zeno Group, WE CommunicationsMarket: Asia (general region), Australia, New ZealandSector: PCs, ComputingMedia channels:Content marketing, Email marketing, Events & experiential, Online video,...