Lenor Infusions - The affair

By 2005, Lenor had established a brand within the fabric conditioner market, providing a perceived pleasurable experience, differentiating it from its more mundane competitors.

LENOR INFUSIONS – THE AFFAIR (GOLD)

Client: Procter&GambleBrand: Lenor InfusionsCampaign: The AffairCategory: Product/Service Launch

It's no exaggeration to say that the brand changed the colour palette of the category, bringing darkness where once there...

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