Lenor - The Pleasure's All Yours

Lenor turned the fabric conditioner market around with the launch of 'Sleep Sensations', and changed fabric conditioner category rhetoric to usage experience rather than a solution to laundry problems.

Lenor – The Pleasure's All Yours

Brand Name: Lenor – The Pleasure's All YoursAdvertiser: Procter & GambleAgency: Grey LondonPrize: BronzeCategory: FMCG Household

SUMMARY

Lenor turned the fabric conditioner market around with the launch of 'Sleep Sensations',...