Lenor - Poetry

Despite different market conditions in Germany and Belgium, Lenor faced the same impediment to growth in both markets: the brand lacked emotional relevance for the target audience.
  

Lenor – Poetry

Brand Name: Lenor – PoetryAdvertiser: Procter & GambleAgency: Grey Worldwide DusseldorfPrize: GoldCategory: FMCG Household

SUMMARY

Despite different market conditions in Germany and Belgium, Lenor faced the same impediment...