L'Enfant Bleu: Undercover Avatar

Social support agency, L'Enfant Bleu, used Fortnite's popularity to bypass adults and directly connect with children at risk of abuse in France.

Campaign video: L'Enfant Bleu – Undercover Avatar

Read the full campaign case study

Selected creative: L'Enfant Bleu – Undercover Avatar

Credits

Media agency: Havas Sports & Entertainment ParisAccount Manager: Maxime DelabyArt Director: Quentin ClausseCopywriter:...