L'Enfant Bleu: Undercover Avatar

Social support agency, L'Enfant Bleu, used Fortnite's popularity to bypass adults and directly connect with children at risk of abuse in France.

Campaign video: L'Enfant Bleu – Undercover Avatar

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Selected creative: L'Enfant Bleu – Undercover Avatar

Credits

Media agency: Havas Sports & Entertainment ParisAccount Manager: Maxime DelabyArt Director: Quentin ClausseCopywriter:...

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