L'Enfant Bleu: Undercover avatar

French child welfare association L'Enfant Bleu created an in-game confidante to enable children to speak out about abuse.

Campaign details

Brand: L'Enfant BleuBrand owner: L'Enfant BleuAgency: Havas Sports & EntertainmentMarket: FranceSector: Charities & voluntary organisationsMedia channels:Gaming & in-game advertising, Public relations, Word of mouth, influencers...