LendingTree’s ‘best of both worlds’

Mortgage broker, Lending Tree, built its business during the post-2001 housing boom. By 2005, the mortgage market was predicted to decline by 20-30% with the housing boom ready to bust.

Lending Tree's 'best of both worlds'

BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

LendingTree built its business during the post-2001 housing boom. Interest rates had plummeted, allowing many homeowners to consolidate high interest debt into their mortgage. These low rates coupled with innovative loan offerings in the form of Adjustable Rate or Interest Only options allowed those who had previously not been able to afford to buy that opportunity. LendingTree's unique proposition of making banks compete for consumer's business coupled with the ease of doing much of the work online resonated well with consumers and the business grew exponentially from 1999 to...

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