LendingTree’s ‘best of both worlds’

Mortgage broker, Lending Tree, built its business during the post-2001 housing boom. By 2005, the mortgage market was predicted to decline by 20-30% with the housing boom ready to bust.

Lending Tree's 'best of both worlds'

BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

LendingTree built its business during the post-2001 housing boom. Interest rates had plummeted, allowing many homeowners to consolidate high interest debt into their mortgage....

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