LendingTree turns to new marketing initiatives as it revises the consumer experience

Maya Yegorova

LendingTree, the online lending marketplace, is focusing more on brand marketing as it aims to connect with its customer base.

Online lending platform LendingTree has switched from a performance-led marketing focus to making greater use of branding campaigns in an effort to connect more deeply with consumers.

LendingTree’s revamped approach, which included a TV advertising campaign...

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