LendingTree turns to new marketing initiatives as it revises the consumer experience

Maya Yegorova

LendingTree, the online lending marketplace, is focusing more on brand marketing as it aims to connect with its customer base.

Online lending platform LendingTree has switched from a performance-led marketing focus to making greater use of branding campaigns in an effort to connect more deeply with consumers.

LendingTree’s revamped approach, which included a TV advertising campaign and improved online consumer experience, was partly enacted in response to the higher cost of living that consumers are navigating, and sought to make the process of finding loans and other financial services less complicated for would-be borrowers.

The result? After the campaign launched in July 2022, fully 23.9 million consumers registered on MyLendingTree in the third quarter of last year, when the company...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands