Leica Akademie China Website

The Leica Academy offers a series of offline photography courses for amateur photographers that have inspired countless photographers. The templated WeChat mini-program store, which is usually used for booking and payment, has limited brand functions and development. The brand wanted to create a new online platform that would increase its brand value and consumer engagement, while also generating more sales and leads for the Leica Academy program.

Case details

Brand: LeicaBrand owner: LeicaMain agency: Mobile Now GroupMain agency holding group: Mobile Now GroupMarket launch: Mainland ChinaIndustry: Camera, PhotographyMedia channels: website/microsite, social media, word-of-mouth marketingBudget: 1-2 million

Case Summary

The Leica Academy offers a series of offline photography courses for amateur photographers, with well-known instructors in different fields.

Leica has previously been using a templated WeChat mini-program store to offer payment and booking services to customers in mainland China. However, the templated applet not only limited its ability to correctly display...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands