Leica Akademie China Website

The Leica Academy offers a series of offline photography courses for amateur photographers that have inspired countless photographers. The templated WeChat mini-program store, which is usually used for booking and payment, has limited brand functions and development. The brand wanted to create a new online platform that would increase its brand value and consumer engagement, while also generating more sales and leads for the Leica Academy program.

Case details

Brand: LeicaBrand owner: LeicaMain agency: Mobile Now GroupMain agency holding group: Mobile Now GroupMarket launch: Mainland ChinaIndustry: Camera, PhotographyMedia channels: website/microsite, social media, word-of-mouth marketingBudget:1-2 million...

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