Lego x Xiaomi Dare to Play 4S Store

The global toy giant Lego bricks accompany countless people to grow up. In the face of the more personalized needs of today's young people, LEGO hopes to give new vitality to traditional toys, and use more fashionable communication methods to boost brand freshness and promote sales transformation.

Case details

Brand: LegoBrand owner: LEGO Toys (Shanghai) Co., Ltd.Main agency: Xiaomi MarketingMain agency holding group: Xiaomi GroupMarket launch: Mainland ChinaIndustry: ToysMedia channels:OTT smart TV, mobile & application APP, events, activities & experience,...

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