Case details
Brand : Lego China
Brand owner : Lego Wukong Xiaoxia
Main Agency : Initiative China
Put on the market: Mainland China
Delivery time : May 15, 2020-June 12, 2020
Industry : Toys
Media channels : TV, OTT, Internet digital media, outdoor advertising, camera APP
Budget : 19.98 million
Case summary
"The Wukong Xiaoxia Series" is Lego's most anticipated release product for two reasons. First of all, this is the IP that Lego has spent a long time designing and creating specifically for Chinese children, and its core is embedded...