Lego Wukong Xiaoxia

Case details

Brand : Lego China

Brand owner : Lego Wukong Xiaoxia

Main Agency : Initiative China

Put on the market: Mainland China

Delivery time : May 15, 2020-June 12, 2020

Industry : Toys

Media channels : TV, OTT, Internet digital media, outdoor advertising, camera APP

Budget : 19.98 million

Case summary

"The Wukong Xiaoxia Series" is Lego's most anticipated release product for two reasons. First of all, this is the IP that Lego has spent a long time designing and creating specifically for Chinese children, and its core is embedded...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands