Lego: News Rebuilt

Toy producer LEGO launched its first store in Saudi Arabia and grew relevance and sales with a print campaign that recreated a newspaper out of bricks, amplified by influencers.

Campaign details

Brand: LEGOBrand owner: KIRKBIEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Leisure & entertainmentMedia channels:Word of mouth, influencers, KOLs,...
Not a subscriber?

Schedule your live demo with our team today