Lego: News Rebuilt

Adrian Mutescu, Anna Sadykova

Toy producer LEGO launched its first store in Saudi Arabia and grew relevance and sales with a print campaign that recreated a newspaper out of bricks, amplified by influencers.

Campaign details

Brand: LEGOBrand owner: KIRKBIEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Leisure & entertainmentMedia channels:Word of mouth, influencers, KOLs,...

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