Lego little world

Allen Ye, Nancy Huang, Jill Tan

Case details

Brand : Lego dot dot

Brand owner : Lego China

Main agency : Initiative Shanghai

Put on the market : Mainland China

Launch time : June 21, 2020-July 30, 2020

Industry : Toys

Media channels : OTT, OTV, social media, video platforms, e-commerce platforms, outdoor advertising, offline activities

Budget : 7 million

Case summary

In the past cognition, Lego toys are just building blocks for boys, and there are fixed building patterns, it is difficult to attract girls. Because they are easily attracted to more changeable, more graphical things....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands