Lego: Green instructions

LEGO, a toy production company, launched a campaign in Poland to generate high interest and engagement, engage a younger audience, stimulate conversation and positive sentiment and create desire for LEGO products.

Objectives

Make LEGO's new positioning 'Rebuild the World' relevant and meaningful for Polish consumers.

  1. Generate high interest and engagement to create wide reach in an organic way.
  2. Engage younger audience through highly attractive interaction with the...