LEGO®: Builds For Two

LEGO, a toy company, generated more sales among adults in North America by showing people that their adult LEGO sets could be built by two.

Campaign details

Brand: LEGO Brand owner: The LEGO Group Entrant company: The LEGO GroupIdea creation: In house Market: North America (general region) Sector: Toys, games Media channels: Online displayBudget: Up to 500k

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