Lego®: Builds For Two

Erika Low

Toy brand, LEGO, branched out into an adult target audience with its Build For Two campaign in South Korea.

Campaign details

Brand: LEGO Brand owner: The Lego Group Entrant company: LEGO APACIdea creation: In house Market: South Korea Sector: Toys, games Media channels:Public relations, Online display, Search marketing, Mobile & apps, Social media, Word of mouth, Influencers,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today