Lego®: Build Rebuild

Erika Low,

Construction toy brand LEGO grew awareness, engagement and sales in South Korea with an e-commerce campaign that showed parents and children that LEGO could be used more than once.

Campaign details

Brand: LEGO Brand owner: The Lego Group Entrant company: LEGO APACMarket: South Korea Sector: Toys, games Media channels: Email marketing, Websites & microsites, Search marketing, Social media, Point-of-purchase, In-store Budget: Up to 500k

Executive...

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