LEGO Brand: Small World, Big Ideas

In the Chinese building block market, where overall product quality is constantly improving and competition is fierce, brand value that can penetrate people's hearts will become a unique competitive advantage for brands.

Case details

Brand: LEGO

Brand owner: LEGO

Main agency: Our LEGO Agency China

Main agency holding group: LEGO Group

Launched in: Mainland China

Industry: Toy Retail

Media channels:

Budget: 2-3 million

Case Summary

How can small building blocks change the world?

This is the grand vision advocated by the LEGO brand, but it is also a question in the minds of many Chinese consumers. The imaginative global brand promotion makes it difficult for local consumers to understand the brand value and resonate with it.

In the context of low social...

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