L'Eggs Products, Inc.: Nothing Beats A Great Pair Of L'Eggs campaign (1970s-1990s)

Anita Louise Coryell

Panty hose are a relatively new development. Until 1963 women of all ages hooked their thigh-length hosiery into the garters that dangled from garter belts and girdles.

L'Eggs Products, Inc.: Nothing Beats A Great Pair Of L'Eggs campaign

Anita Louise Coryell

Overview

Panty hose are a relatively new development. Until 1963 women of all ages hooked their thigh-length hosiery into the garters that dangled from garter belts and girdles. Wearing "stockings," or "nylons," was an uncomfortable arrangement, and many women testified that the invention of panty hose was one of their greatest liberators. In the late 1960s and early 1970s, the market for panty hose was still developing and could, therefore, be cornered. At this point timing was everything.

Beginning in the late 1960s, Hanes Hosiery, the...

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