Legacy Australia / RSA NZ: The Half Biscuit

Legacy Australia and RSA New Zealand, two organisations supporting service personnel, emphasised the bond between their respective countries on Anzac Day by launching the Half Biscuit.

Campaign details

Brand: Legacy Australia and RSA New ZealandAgency: VMLY&R MelbourneCountry: Australia

Objectives

Brand metrics
  • Increase awareness of the veterans' support groups Legacy Australia and the Royal New Zealand Returned and Services' Association...