Leasing Bancolombia S.A.: Leasingtomicin (Vitamin L)

Bancolombia wanted to generate enough leads for its leasing database to create immediate results. With no budget to speak of, it turned to employees, knowing prospects referred from within the company were more likely to lease than other prospects.

Leasing Bancolombia S.A.: Leasingtomicin (Vitamin L)

RAPP Colombia

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: ColombiaDate program started/ended: 18th-29th October 2008

Product Description:The Bancolombia Group is Colombia's leading financial services provider, with companies offering Consumer Banking, Credit Cards, Investment and Leasing, among others. Its Leasing unit has a broad portfolio of solutions designed to satisfy the investment and finance needs of consumers, and small, medium and large companies. Its specialty is the financing and leasing of technological equipment, supplies, machinery, and commercial vehicles. The Leasing unit also supports the growth of...

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