Learnings from SXSW Sydney – investing in creativity

WARC’s Asia Editor Rica Facundo discusses learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg and Chief Strategy Officer Katie Rigg-Smith.

Where to listen


02:45 – What is the risk of not investing in creativity? 04:37 – 19 Crimes case study. 10:14 – What does the growth mindset look like at a C-suite level? 12:19 – Budgets, investment and creativity. 18:10 – Confidence correlates with creativity. 19:41 – Does measurement impact creativity? 24:07 – The value of test-and-learn. 25:58 – Does regulation affect creativity? 30:27 – Democratising creativity across an organisation.33:25 – How do you create a culture...

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