Learnings from Super Bowl: How Australian marketers can optimise campaign success through brand integration
Felicity J. Bigelow, Casey M. Kudrenko, Thomas D.E. Cox and Brian R. Hill
Brand integration impacts memory encoding and decision making, and Neuro-Insight’s Felicity J Bigelow, Casey M Kudrenko, Thomas DE Cox and Brian R Hill examine how this was reflected in the subconscious processing of memory encoding during Super Bowl LVII.
The Super Bowl is one of the most popular sporting occasions of the year, with global viewership exceeding 113 million viewers. Alongside athletic ability, this event is known for its innovative commercials and iconic half-time entertainment.