Learnings from an advanced market Korean trends and technology
Jin-Kook KimMarketing Insight, Inc., South of Korea
INTRODUCTION
Korea is perceived as a major test bed for the world's IT industry, a fact never truer than in the area of mobile convergence. Its globally leading position in the semiconductor industry (especially DRAM: Dynamic Random Access Memory), and premium mobile handset manufacture coupled with outstanding IT infrastructure (high penetration of broadband and ultra-high speed Internet) have enabled the introduction of mobile convergence ahead of other countries.
In the late 1990s, Korean mobile handset manufacturers revolutionized the industry by making the best...