Learnings from an advanced market Korean trends and technology

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation point.

Learnings from an advanced market Korean trends and technology

Jin-Kook KimMarketing Insight, Inc., South of Korea

INTRODUCTION

Korea is perceived as a major test bed for the world's IT industry, a fact never truer than in the area of mobile convergence. Its globally leading position in the semiconductor industry (especially DRAM: Dynamic Random Access Memory), and premium mobile handset manufacture coupled with outstanding IT infrastructure (high penetration of broadband and ultra-high speed Internet) have enabled the introduction of mobile convergence ahead of other countries.

In the late 1990s, Korean mobile handset manufacturers revolutionized the industry by making the best...

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