Learning more about planning for marketing efficiency

Starting with a discussion of two analyses from a recently published multibrand study, this paper argues that such work could help us learn much more about the effects of different marketing and planning decisions.

Learning More About Planning For Marketing Efficiency

The way ahead

Alan Smith Independent Research Consultant


Advertisers are rightly demanding more information on how to improve the effectiveness of their marketing expenditure,...

Not a subscriber?

Schedule your live demo with our team today