Learning from winners: Insights from Sweden’s 100-wattaren effectiveness awards

This article shares winning case studies from Sweden’s 100-wattaren advertising effectiveness awards.

100-wattaren (the 100 Watts) is Sweden’s version of the IPA Advertising Effectiveness Awards. 100-wattaren has been going for over 30 years and has always focused on effectiveness, but the competition had a major redevelopment three years ago. As a part...

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