Learning about consumers through a new bricolage

This paper describes how Brazilian women and youth deal with challenges as they pass through different lifestages.

Learning about consumers through a new bricolage

Zilda KnoplochEnfoque Pesquisa, Heartbeat Brazil; Brazil

Jem WallisHeartbeat Pty, Australia, Heartbeat Brazil; Brazil

Rob MarjenbergHeartbeat Pty, Australia


Insight generation was always considered as a premium marketing research activity. Fresh insights allow many companies to enhance the value proposition to consumers. Sometimes the outcome radically changes the competitive scenario of their product category and branding.

In this new millennium the challenge to generate actionable consumer insights is even more demanding. We live in an era where speed is everywhere, but the time to generate new ideas is becoming shorter and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands