Learning about consumers through a new bricolage

This paper describes how Brazilian women and youth deal with challenges as they pass through different lifestages.

Learning about consumers through a new bricolage

Zilda KnoplochEnfoque Pesquisa, Heartbeat Brazil; Brazil

Jem WallisHeartbeat Pty, Australia, Heartbeat Brazil; Brazil

Rob MarjenbergHeartbeat Pty, Australia

INTRODUCTION

Insight generation was always considered...