Learning about consumers through a new bricolage

Zilda Knoploch, Jem Wallis and Rob Marjenberg

This paper describes how Brazilian women and youth deal with challenges as they pass through different lifestages.

Learning about consumers through a new bricolage

Zilda KnoplochEnfoque Pesquisa, Heartbeat Brazil; Brazil

Jem WallisHeartbeat Pty, Australia, Heartbeat Brazil; Brazil

Rob MarjenbergHeartbeat Pty, Australia

INTRODUCTION

Insight generation was always considered...

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