Learn the visual language of successful global brands

Charles Young

This article discusses how to build a global brand, and argues that it is a mistake to focus on language, which does not transmit well between countries and cultures.

Learn the visual language of successful global brands

Charles Young

Coca-Cola, Disney, Dove, IBM, Intel, Nestlé, Marlboro, McDonald's, Mercedes, Nissan, Samsung and Toyota – all are exemplars of scalability applied to branding.

They have achieved the elite...

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