Leapfrogging market research into consultancy. Blurring the boundaries - a financial services case study

MasterCard International needed to ensure that the data reported by over 2000 members was accurate. It worked with external consulting companies including market research firm AC Nielsen IR.

Leapfrogging Market Research into Consultancy

Blurring the Boundaries – Financial Services Case Study

John TulloMastercard International, United States

Sonali Desai and Travyn RhallACNielsen International Research, United States

PROBLEM SOLVING –...