Leapfrogging Market Research into Consultancy
Blurring the Boundaries – Financial Services Case Study
John TulloMastercard International, United States
Sonali Desai and Travyn RhallACNielsen International Research, United States
PROBLEM SOLVING –...
Leapfrogging market research into consultancy. Blurring the boundaries - a financial services case study
MasterCard International needed to ensure that the data reported by over 2000 members was accurate. It worked with external consulting companies including market research firm AC Nielsen IR.
