League Against Cancer: If you're outdoors, you need to protect yourself

League Against Cancer, an NGO working to prevent cancer, collaborated with 55 brands to put messages about the importance of wearing sunscreen on the most viewed and most expensive billboards in Peru.

Campaign details

Brand: League Against CancerAgency: McCann Lima

Campaign Summary

And for that we convinced every single brand to agree to put sunscreen on the most viewed and expensive billboards in Peru.

Located on the South Pan-American Highway, which leads...