Leading a world first environmental initiative: How Maple Leaf Foods put the consumer at the heart of its initiative to become the world’s first major food company to go carbon neutral

Maple Leaf Foods (MLF), a food company, conducted a study in Canada to gain a deep understanding of consumers' views and values regarding carbon neutrality.

Summary

A world first! It is not often a research company gets to work closely with a major corporation to effect change that not only helps the company, but contributes to the betterment of the earth.

Maple Leaf Foods (MLF) became the first major food...