Lead with consumer benefit to get green participation and buy-in
Wendy Mitchell and Clare Inkster
Some attitudes to the environment may have changed under the financial pressures brought by a credit crunch, yet, according to RDSi's latest research, 'Go for Green', 66% of consumers claimed to be still very much concerned about green issues and willing to do what they can to help.
Climate change is the biggest concern for 52% of the sample, while 44% cited their concern for waste and recycling.
And they feel knowledgeable on the issue: 89% of respondents feel well informed about packaging...