Lead School: One Vision, Many Stories - How lead shifted the education conversation in India

Shimona Mohan, Gabey Goh, Amit Kekre

LEAD, an EdTech company in India, increased the number of schools in its portfolio by appealing to the hearts and minds of parents and teachers alike.

Campaign details

Brand: LEAD School Brand owner: LEAD Entrant company: TBWA\IndiaIdea creation: TBWA\Mumbai Market: India Sector: Educational, universities Media channels: Social media, Events & experiential, Public relations, Online video, Email marketing, Sponsorship - media Budget: Up to 500k

Executive summary

Affordable private schools in India still struggle with ineffective rote learning systems that are exam-centric, and not life-centric. School EdTech brand LEAD, set out to transform the sector by partnering with schools and making world-class education accessible for all.

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