| Agency: BBDO Montréal | Authors: Nicole Dubé, John Gallagher, Martin Beauvais, Lyne Clermont, Katia Rassi, Laurent Prud'homme, Stéphane Charier, Patrick Chaubet, Francis Turgeon, Marie-Christine Côté and Colette Dumay |
Le Lait - Deux C'est Mieux
This is about a decision to abandon a five-year campaign that had captured Quebecers’ hearts, in favour of a new direction.
