Le Lait - Deux C'est Mieux

This is about a decision to abandon a five-year campaign that had captured Quebecers’ hearts, in favour of a new direction.
Agency: BBDO MontréalAuthors: Nicole Dubé, John Gallagher, Martin Beauvais, Lyne Clermont, Katia Rassi, Laurent Prud'homme, Stéphane Charier, Patrick Chaubet, Francis Turgeon, Marie-Christine Côté and Colette Dumay

Le Lait - “Deux C'est Mieux”...